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Do Women Find Beards Attractive

Do Women Find Beards Attractive?

Facial hair has been a subject of fascination for centuries, serving as a symbol of masculinity and maturity in various cultures. While the perception of attractiveness varies widely from person to person, recent studies have shed light on an interesting phenomenon: the increasing acceptance and even attraction towards facial hair in women. In this blog post, we'll delve into the evolving standards of beauty, discuss the findings of relevant studies, and explore the psychology behind women finding facial hair attractive.

Changing Beauty Standards

Beauty standards are fluid and constantly evolving, and this holds true for perceptions of facial hair as well. Historically, many viewed smooth and clean-shaven faces as the epitome of attractiveness. However, in recent years, a shift has occurred where facial hair is increasingly being seen as appealing and even alluring in certain contexts.

Studies on Women's Attraction to Facial Hair

Several studies have sought to understand the relationship between women's perceptions of attractiveness and facial hair in men. One notable study conducted by Dixson and Brooks in 2013 investigated women's preferences for various facial hair styles. The study found that women tend to prefer heavy stubble, followed by full beards, over clean-shaven faces or light stubble. This preference for facial hair could be attributed to a combination of factors, including cultural influences, masculinity cues, and evolutionary psychology.

Evolutionary Psychology and Facial Hair

Evolutionary psychology suggests that certain traits, such as facial hair, might be linked to the perception of mate quality and reproductive fitness. In ancestral times, facial hair might have signaled maturity, dominance, and the ability to protect and provide for a family. This could explain why women might subconsciously find facial hair attractive as it suggests these traits, even in a modern context where the significance of facial hair has evolved.

Cultural Influences

Cultural factors play a substantial role in shaping perceptions of attractiveness. In recent years, media and popular culture have contributed to the acceptance and even celebration of facial hair in men. From Hollywood heartthrobs to sports icons, bearded men have taken center stage, challenging the traditional notions of male grooming. This shift has undoubtedly influenced how women perceive facial hair and find it appealing.

Personal Preference and Diversity

It's important to note that preferences for facial hair, like any aspect of attraction, are highly individualistic. Just as not all women find facial hair attractive, not all men can or want to grow it. It's crucial to celebrate the diversity of personal preferences and expressions of beauty without imposing any one standard as superior.


The realm of beauty and attraction is ever-evolving, and the acceptance and attraction towards facial hair in women is a testament to this ongoing transformation. While studies suggest a preference for facial hair in certain contexts, it's essential to remember that beauty is subjective and personal. As societal norms and perceptions shift, so too do the ideals of attractiveness. Whether clean-shaven or bearded, the choice of facial hair ultimately rests with the individual, and its appeal lies in the eye of the beholder.

So, the next time you ponder over whether to let your facial hair grow or keep it trimmed, remember that there's a fascinating blend of evolutionary psychology, cultural influences, and personal preference at play. Embrace your style, because beauty is not just skin deep—it's a reflection of the evolving world around us.

Dan C

Master of Marketing

Doctor Nick's Amazing Man Stuff





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